During my tenure at Balance Gym, the leading fitness brand in Washington DC, I took charge of their digital assets, entrusted with the responsibility to elevate their online presence. I successfully orchestrated impactful Google Ads campaigns, spanning local store visits, website traffic, product and brand consideration, lead generation, brand awareness, and reach, as well as engaging Facebook and Instagram ads.

Through my expertise in digital marketing, including the creation of a Google Analytics property over a decade ago and the continuous improvement of Balance Gym's web presence through three iterations, I gained valuable insights from a wealth of data. My strategic branding efforts resulted in the remarkable outcome of "Balance Gym" becoming a highly-used keyword in the competitive DC market. It seems that customers were drawn to compare their gym options to the exceptional offerings we presented.