Omar Capers
Washington, DC 20009
(202) 930-3097
omar.capers@gmail.com
(202) 930-3097
omar.capers@gmail.com
Professional Summary
Award-winning, innovative and results-oriented, creative professional seeking to uplift brands and world-shaping ideas with visual flair. With a passion for optimization and continuous improvement, explores new avenues to enhance outcomes. Dedicated to sustainable solutions and a profound commitment to making a positive impact. With a proven track record in leading teams, managing budgets, and developing engaging strategies, excel in developing successful advertising and marketing campaigns that boost brand visibility and drive revenue. Possess a keen eye for detail and a nuanced understanding of brand voice and messaging.
Skills
Landing Page Optimization
Social Media Digital Marketing
Analytics and Metrics
Graphic Design
Photographic Editing
Digital Video Editing
Administering Social Media Accounts
Email Blasts
AdWords Strategies
ROI Strategies
Marketing Automation Platforms
Lead Generation Strategies
Social Media Digital Marketing
Analytics and Metrics
Graphic Design
Photographic Editing
Digital Video Editing
Administering Social Media Accounts
Email Blasts
AdWords Strategies
ROI Strategies
Marketing Automation Platforms
Lead Generation Strategies
Work History
September 2018 - June 2023
Balance Management, Inc
Director of Digital Marketing
Balance Management, Inc
Director of Digital Marketing
Increased brand awareness through creation and management of social media channels, boosting social media engagement by 20%
Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement
Monitored and analyzed market and competitor metrics to inform digital marketing strategies
Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators
Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget
Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content
Created and managed social media campaigns to increase brand engagement
Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement
Monitored and analyzed market and competitor metrics to inform digital marketing strategies
Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators
Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget
Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content
Created and managed social media campaigns to increase brand engagement
September 2014 - May 2018
Mod My Brand - Washington, DC
Creative Director
Mod My Brand - Washington, DC
Creative Director
Designed innovative creative strategies to raise brand awareness and engagement for organization.
Developed strategic communication and marketing plans.
Created creative briefs and timeline to manage creative process from concept to completion.
Formulated and monitored budgets to manage expenses and control costs.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Led team of designers to create comprehensive corporate identity system.
Developed Brands for small-medium sized businesses in the Washington DC area.
Developed strategic communication and marketing plans.
Created creative briefs and timeline to manage creative process from concept to completion.
Formulated and monitored budgets to manage expenses and control costs.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Led team of designers to create comprehensive corporate identity system.
Developed Brands for small-medium sized businesses in the Washington DC area.
March 2009 - September 2014
Gypsy Kings Software LLC
Creative Director
Gypsy Kings Software LLC
Creative Director
Designed 12 innovative creative strategies to raise brand awareness and engagement for organization
Developed strategic communication and marketing plans
Led team of designers to create comprehensive corporate identity system
Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements
Created 6 creative briefs and timeline to manage creative process from concept to completion
Formulated and monitored budgets to manage expenses and control costs
Mentored and trained junior designers to help enhance skills and capabilities
Developed high-impact creative trailers and promotional content for company campaigns from concept to completion
Developed strategic communication and marketing plans
Led team of designers to create comprehensive corporate identity system
Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements
Created 6 creative briefs and timeline to manage creative process from concept to completion
Formulated and monitored budgets to manage expenses and control costs
Mentored and trained junior designers to help enhance skills and capabilities
Developed high-impact creative trailers and promotional content for company campaigns from concept to completion
November 2008 - March 2010
Equals Three Communications
Art Director
Equals Three Communications
Art Director
Designed Rep. Danny K. Davis's (D-Ill) award-winning report on poverty, Restoration: Reestablishing African American Families and Their Communities
Scripted, produced, and edited short video in collaboration with Arbitron interns to assist inner-city youth in acquiring new skill sets
Custom-designed playing cards as part of larger campaign highlighting perils of National Debt and National Deficit
Scripted, produced, and edited short video in collaboration with Arbitron interns to assist inner-city youth in acquiring new skill sets
Custom-designed playing cards as part of larger campaign highlighting perils of National Debt and National Deficit
Education
August 2006August 2006
American Intercontinental University Buckhead, GA
Bachelor of Fine Arts Digital Design
American Intercontinental University Buckhead, GA
Bachelor of Fine Arts Digital Design
Accomplishments
Gold-Addy award: Graphic Design for Public Service. March 2010.
Certifications
CEA - Certified Audio Engineer
Hobbies
Chess
Explore Advancements in Theoretical Physics
Explore Alternative Aviation
Exploring Cultural Arts
Explore Advancements in Theoretical Physics
Explore Alternative Aviation
Exploring Cultural Arts